Dodge Drops Limited-Edition Purple Haze

The 2027 Dodge Charger is getting even more attention with the introduction of Purple Haze, a striking new limited-edition exterior color created to celebrate the 60th anniversary of the Dodge Charger. Available exclusively for the 2027 model year, Purple Haze is the first factory color of its kind for both Dodge and Charger, blending the brand’s legendary muscle car heritage with modern paint technology. Customers can order the new color now across the entire 2027 Dodge Charger lineup for a U.S. MSRP of $795.

A Bold New Chapter in Dodge Muscle Car Heritage

For six decades, the Dodge Charger has represented American muscle with unmistakable styling, powerful performance, and unforgettable colors. Purple Haze continues that legacy by drawing inspiration from Dodge’s iconic “High Impact” paint colors that became synonymous with the golden era of muscle cars. While honoring legendary shades like Plum Crazy, In-Violet, and Hellraisin, Purple Haze introduces an entirely new look that reflects today’s performance-focused Dodge lineup.

Engineered with a high-gloss clearcoat, Purple Haze delivers a dynamic finish that transforms with changing light. In bright sunlight, the color reveals vibrant highlights, while shaded conditions deepen the finish into a rich, luxurious purple. The result is a paint color designed to command attention from every angle.

Dodge Charger Buyers Continue to Prioritize Bold Color Choices

Exterior color has become one of the most important purchasing factors for Dodge muscle car enthusiasts. According to Dodge, color selection is nearly three times more important to buyers in the full-size car segment than the automotive industry average, making it one of the top reasons customers choose the Dodge Charger.

That passion for personalization is reflected in Purple Haze, which allows owners to create an even more distinctive appearance with available factory customization options. Buyers can pair the new exterior color with Fratzog dual stripes, one of 10 available Mopar stripe and graphics packages, a Satin Black painted hood, or a Satin Black hood patch on SIXPACK-powered models.

Available Across the Entire 2027 Dodge Charger Lineup

Unlike many special-edition paint colors that are limited to a single trim level, Purple Haze is available throughout the complete 2027 Dodge Charger lineup. Whether customers prefer gasoline-powered performance or all-electric muscle, they can order the exclusive color on multiple models, including:

• The 550-horsepower twin-turbo SIXPACK-powered Dodge Charger Scat Pack
• The 420-horsepower Dodge Charger R/T
• The 670-horsepower all-electric Dodge Charger Daytona

This broad availability gives every Charger enthusiast an opportunity to own a piece of Dodge’s 60th anniversary celebration.

Purple Haze Makes Its Public Debut at Carlisle Chrysler Nationals

Fans won’t have to wait long to see Purple Haze in person. The new exterior color will make its public debut at the Carlisle Chrysler Nationals, taking place July 10–12 in Carlisle, Pennsylvania. A 550-horsepower, twin-turbo SIXPACK-powered Dodge Charger Scat Pack finished in Purple Haze will be on display, giving Dodge enthusiasts an up-close look at the newest addition to the brand’s legendary color palette.

Celebrating 60 Years of Dodge Charger Performance

Since its debut in 1966, the Dodge Charger has continuously evolved while staying true to its muscle car roots. Purple Haze represents more than just a new paint option—it celebrates six decades of performance, attitude, and unmistakable Dodge identity.

By combining heritage-inspired styling with advanced paint technology and making the color available across both gas-powered and electric Dodge Charger models, Dodge continues to prove that bold design remains at the heart of the modern muscle car experience. For enthusiasts looking to stand out, the limited-run Purple Haze exterior color offers an exclusive opportunity to own one of the most distinctive Dodge Charger models ever produced.